BTC.ART

The wordmark is set in I pixel u — a typeface built on a strict pixel grid. Every letterform is constructed from uniform square units, giving the mark a systematic, engineered quality that echoes the deterministic logic of blockchain protocols.

The gradient spans the visible spectrum from crimson through to cyan — a reference to the full range of creative expression the platform enables. Applied as a continuous horizontal sweep, it transforms the rigid pixel grid into something luminous and alive.

The gradient does not follow individual letterforms — it flows through them as a continuous band, suggesting art that transcends its medium.

Each character is built from the same base pixel unit. The typeface's rigid constraints produce distinctive forms — the symmetrical counters in B and A, the minimal period glyph acting as the domain separator, and the open counter of C suggesting digital openness.

The wordmark is supplied in four treatments. The gradient version is the primary mark; mono versions are provided for contexts where colour reproduction is limited.

The brand gradient extends to interactive elements as a hover state — fill, text, or border — reinforcing the identity across all UI touchpoints.

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At a glance:

Maintain a clear space zone equal to the cap height (x) around all sides of the wordmark. This ensures legibility and breathing room in all applications.