Multidisciplinary creative with 10+ years shaping stories, brands, and systems—from global campaigns to experimental art projects. My work moves between advertising, fiction, design, and creative tech, with a focus on emotion, clarity, and tone.

I’ve written for Nike, directed films for punk bands, helped rebrand one of the world’s biggest football publishers, and built an entire modular world from scratch—blending generative tools, conceptual art, and emotional metadata.

I work best when I’m building something that doesn’t quite exist yet.



🍳 SKILLS

Concept development, copywriting, art direction, tone of voice, campaign writing, visual storytelling, creative strategy, brand platforms, multiplatform ideas, narrative systems, editorial thinking, worldbuilding, and emotionally intelligent creative direction.



🧪 EXPERIENCE

Creative, FREELANCE
2018–present

Copywriter, ADJUST YOUR SET
2017–2018
London, UK

Creative, RANKIN
2016–2017
London, UK

Creative, FREELANCE
2016
New York, USA

Creative, LOST BOYS / DIGITASLBI
2015
Edinburgh, UK

Copywriter, BLONDE
2014
Edinburgh, UK

Junior Creative, DENTSU AEGIS NETWORK
2014
London, UK

Junior Creative, STV CREATIVE
2013
Glasgow, UK

Creative Intern, GREY LONDON
2013
London, UK

Creative Intern, THE LEITH AGENCY
2012
Edinburgh, UK



📚 EDUCATION

MSc, CREATIVE ADVERTISING
Edinburgh Napier University
2011–2012

BA (Hons), MARKETING
Glasgow Caledonian University
2006–2011

D&AD GRADUATE ACADEMY
Google Campus London
2012