A fast, global build—capturing the emotional charge of modern sport.
I was part of the core creative team that launched Raw Sport, DAZN’s new global platform. Working across concept, campaigns, and content, I helped shape the brand’s tone, look, and energy—bringing the raw emotional edge of sport into everything from fight promos to platform idents.
The pace was wild. It was a weird time—before and during the pandemic. We developed global toolkits, shot with top-tier talent, and built out a design system that stretched across social, broadcast, and outdoor—delivering weekly work for everything from Premier League openers to fight night countdowns.