Perfect Fit GarageCampaign |
Client | Honda | |
|---|---|---|---|
| Discipline | Art Direction | ||
| By | LUKEABC | Date | 2015 |
A social-first pre-launch campaign for the Honda HR-V, built around a single observation: nobody actually parks in their garage. It's full of everything else.
The brief positioned the HR-V as a car that fits into your life. We took that literally — and made the mess the message.
Perfect Fit Garage played on the gap between how people imagine their garage and how it actually looks. The content ran across social as a pre-launch activation, turning the everyday chaos into a reason to care about the car before it even hit showrooms.
| Award | Detail |
|---|---|
| Cristal Gold | 2016 |
| British Arrows Craft Awards | Best New Director |
| Press | "★★★★★" — davidreviews |
| Role | Name |
|---|---|
| Art Direction | Lukeabc |
| Copywriting | Jenny Hughes |
| Creative Direction | Gav Gordon-Rodgers, Gemma Butler |
| Year | 2015 |
| Agency | Lost Boys / DigitasLBi |