concept, art direction
LOST BOYS 2016HONDA

Made on a tight budget, Perfect Fit Garage was a social campaign to pre-launch the new Honda HR-V. The brief was simple: the car “fits perfectly into your life.”

Built around that truth, the campaign played with tone and the brand’s heritage art direction. It quietly outperformed expectations—beating engagement targets by 20x and pre-reg goals by 16x.

"★★★★★" - davidreviews.com