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Diam Est
A hotel brand built on the beauty of the oddly specific.
Worked on Voco in its early days, when the brand had one hotel and a plan to convert unusual properties into something new. The idea we landed on was simple: every Voco had a story—something strange, specific, or unexpected—and that’s what we should lead with.
For each launch, we found the fact and built the campaign around it. Visually, we used tight crops of the Voco logo to frame it all—clean, distinctive, and a bit abstract.